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Search results for “travel PR”
Ctrip starts to deliver combined impact of group companies
03/19/2018
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7:39:04 PM
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The online travel group has singled out the performance of its international businesses, along with the contribution from registered users and the growth in lower-tier cities in China.
Tongcheng and eLong said to have entered into a new round of strategic cooperation
08/11/2017
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11:50:16 AM
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China Travel News has learned that Tongcheng and eLong have entered into a new round of strategic cooperation.
OTA or hotel direct – putting the OTAs view
07/17/2017
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1:48:32 PM
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The Travel Technology Association hit back at a study from the American Hotel & Lodging Association which highlighted dangers of booking online, other than on the hotels’ websites, pointing out $35 billion in OTA bookings last year compared to $32 billion booked direct with hotels.
In-destination piques Booking.com interest
07/18/2017
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3:47:15 PM
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Google research shows 16% respondants plan most of their activities on the fly in the destination. The potential offline-to-online shift in-destination is huge. Can Booking.com be part of the conversation?
How an Instagram campaign created 16,000 images for a travel brand
01/09/2017
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3:46:48 PM
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HelloWorld, an online travel agency that is part of the Stella Travel Services group in Australia, was apparently able to boast such a metric but decided it needed to capture the imagination of those playing in the world of Instagram.
Influencer marketing is ideal for hotels
07/11/2016
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6:16:05 PM
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Since consumers are more likely to engage with and purchase goods and services promoted by the voices and people they trust, hotels can use influencer marketing strategy.
The disappointing life of hotel industry booking site Room Key
07/12/2016
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10:33:19 AM
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Room Key, launched in January 2012, is the brainchild of six major hotel chains. However, it turns out to be a disappointment due to unreasonable profit model, limited marketing budget and pop-under ads.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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